The Problem with Most Resorts Content
Imagine this: a high-income traveler looking for his next getaway. You’ve seen dozens of options and suddenly come across your resort on Instagram. Open your profile... and see beautiful, but generic photos. Does not understand what makes your resort unique, does not feel the exclusivity or emotion that should inspire fate.
In a matter of seconds, you slide to another resort that does show you irresistible experiences, careful details and a story that connects with your desire to live something unique.
That’s the problem: content that doesn’t communicate your resort’s true value not only doesn’t sell... it sells to the competition.
Why a Content Strategy is Essential in the Travel Industry
Luxury tourism does not sell itself. High-level travelers decide with the sight, emotion and confidence that conveys to them what they see on social networks.
A study by Travelport Digital revealed that 87% of high-spending millennial travelers choose their next destination influenced by social media. And a report from Facebook IQ states that strategic visual content can increase direct booking intent by up to 65%.
This means that it is not just about "being" in networks, but to be with a plan: a system that shows the exclusivity of your resort, that converts looks into reservations and that makes the traveler feel that he would lose a unique opportunity if he does not stay with you.
What I do for your Resort or Tour
I create content specifically designed to increase sales and conversions at luxury resorts and tour operators.
I don’t limit myself to making beautiful photos or videos: I design a strategy that converts, showing your resort as the best option and highlighting what no one else can offer.
Because today, publish basic content or no strategy is like having a restaurant with excellent food... but no menu or waiters. The client will not know what to ask for or why he should stay with you.
My job is to create a premium content system that:
Position your brand as the most exclusive and desired option.
Build trust and an emotional bond with your audience.
Accelerate direct bookings by reducing reliance on intermediaries and commissions.
In a market where everyone is competing for attention, the content you post is your best seller... or your worst enemy.
Intercontinental Koh Samui Case Study
After analyzing the content and having a conversation with Anne the marketing director of Intercontinental Koh Samui told us that they would like to have content in specific areas such as the pool, Airbar or activities such as private boat ride
Once understood this we design a strategy to these requests
The result has been to increase the AOV (Average Order Value) thanks to the extra activities and experiences of the consumer, in addition the video Hero is on their website and networks to be able to increase conversions
